National Fitness Day LIVE in association with Les Mills’ was a series of mass participation and showcase exercise events in London (Covent Garden), Birmingham (Victoria Square) and Bristol (Centre Promenade).
National Fitness Day LIVE simultaneously took three key UK cities by storm celebrating the fun that physical activity delivers and inspiring onlookers into an active lifestyle.
Event planning included the usual areas of stakeholder liaison, contracting suppliers, overall event management and on-the-day site management.
A-Z produced a bespoke event for UK Active with National Fitness Day with branding and key messaging conveyed to those who attended the event in a novel and exciting manner.