Bold is Beautiful previously Brow Arch March, brought to life Benefit's month long charity campaign to raise funds and awareness for both Look Good Feel Better and Refuge.
The March, a 5 mile sponsored walk with a twist offered participants the chance to enjoy the beauty of London and celebrate the Benefit brand and their chosen charity partners.
We worked closely with Benefit and their PR Agency producing the event and ensuring delivery at the highest level whilst working within the set budget. We delivered a seamless event with the brand at the heart of the day.
“A-Z Events has been a supportive partner of ours in bringing to life Benefit’s Bold Is Beautiful. Their commitment to achieving an outstanding event is always apparent and, having worked with them for two years, we have seen them set the bar higher each time they approach a new project . We couldn’t have achieved such on-the-day success without them and look forward to partnering the team again in 2016 and beyond.”
Account Director - Benefit PR Agency