MKTG were seeking an agency to help with the creation and management of a premium 10K running event for up to 10,000 female runners.
With a lead-in time of less than six months, A-Z Events excelled in managing venue identification, stakeholder management, race management, route design, health and safety, production and site management.
The Nike We Own the Night 10K run at Victoria Park, London was a huge success - the ultimate after-hours run incorporated light, sound and the unexpected, to create a new running experience that fused sport, lifestyle and fashion.